EzyDog Ecommerce Marketing Automation Case Study Australia
EzyDog is a global pet lifestyle brand known for rugged dog harnesses, leashes, life jackets, and outdoor gear designed for active dogs and their owners.
I have worked on several other automation and growth systems at EzyDog as well. Since EzyDog is active in 30+ countries and I was involved in 5 of those locations, the following projects are my top picks in terms of impact and scale.
Lifecycle email flows recovering revenue across the customer journey
I built multiple email marketing automation workflows covering both pre-purchase and post-purchase customer journeys, including abandoned cart recovery, abandoned checkout flows, welcome sequences, upsell/cross-sell campaigns, and retention automations.
These workflows were dynamically triggered based on customer behavior to recover lost revenue, re-engage customers, and promote complementary products related to previous purchases.
The automation system consistently recovered more than $10K+ in revenue per month while also improving customer retention and repeat engagement.
Organic marketing and retail expansion systems built for scale
I built multiple automation workflows focused on organic marketing, lead generation, and retail expansion.
One system automated engagement in pet-related subreddits to increase brand visibility and drive targeted community traffic, resulting in over 200% increase in Reddit referrals.
I also built a lead generation pipeline that collected and structured retail store data to identify potential physical sales channels for EzyDog, enabling scalable retail outreach and expansion. Overall, these automations reduced manual marketing effort, increased brand exposure, and supported retail growth initiatives.
Backlink outreach and reporting automation for faster SEO execution
I built an SEO automation system that handled backlink outreach by identifying relevant brands, extracting contact information, and automating personalized outreach for link-building campaigns. This helped improve overall domain authority and reduced manual effort in acquiring high-quality backlinks.
I also built an SEO reporting automation workflow that replaced a 7-8 hour monthly reporting process. The system automatically generated the same structured reports in under 10 minutes, reducing reporting time by over 95% while ensuring consistency and accuracy in performance tracking.
Working with Prakhyat raised the ceiling of what our marketing team could automate.
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